Because being an artist today isnât about starving for your creativity.
Itâs about learning how to share it with the world.
Inside Surface Pattern Design, youâll learn how to transform your artwork into patterns, products, licensing opportunities and meaningful creative work â all while deepening your own unique natural style.
Simply join today to start your journey into Surface Design.
Choose to Pay in Full or select one of the payment plans available to you.
Exclusive access to our thriving, private SPD community for group support, resources and accountability PLUS myself and our team at your fingertips 24/7.
With the valuable learning and resources included in the course, support of the SPD community and FREE Student Directory listing, you will have all the support you need to begin growing a creative career that fits your lifestyle and creative vision!
Iâve taught hundreds of incredible women to uncover their unique style, turn their creativity into meaningful work, and build lives that feel more expansive, joyful and true to them.
Now Iâm here to help you uncover whatâs possible for you, too!
Inside Surface Pattern Design, Iâll guide you through the creative, technical and business foundations of turning your artwork into patterns, products, licensing opportunities and a sustainable creative career.
Built from lived experience - not theory.
Learn the practical mindset tools to stop second guessing yourself and give you & your art the confidence to shine like the Unique Magical Star that you are!
Thrive in creative abundance as your mind is open to a world of possibilities. Say Hi, and Bye to the Starving Artist Mentality!
Crafting your own signature style is THE THING that will set you apart in any creative industry! I teach you the process of uncovering your own style so that you will never worry about where the next hit of inspiration will come from.
When everyone else is blending in, youâll be showing off your quirks and standing out from the crowd!
Learn the various ways of taking your unique illustrations and creating placement prints and patterns in both Adobe Photoshop and Adobe Illustrator!
I have developed a signature and simple way of creating repeats in Adobe Photoshop that will blow your mind (you wonât find this ANYWHERE ELSE!)
Master the art of collaboration and how to build relationships that turn into repeat clients.
Understand Selling vs Licensing, how to price your work and what legals you need to know!
Craft your offering in a way that communicates value and draws clients into your world.
Before the patterns, products and business strategies⊠we start with you.
Inside this module, weâll explore the beliefs, fears and old stories that can quietly keep artists playing small - and begin rewriting what feels possible for your creative life.
Iâll share my personal visualisation practices, the mindset shifts that changed everything for me, and how tools like Human Design can help you better understand your own unique way of creating, working and building a business.
Youâll also get a behind-the-scenes look at the foundations of my business, how Iâve built it, and why.
This is where things get really exciting.
Inside this module, weâll go far beyond âmaking pretty artâ and dive into what makes your work feel like you.
Youâll learn how to uncover your artistic voice, develop a recognisable visual language, and create artwork that carries depth, meaning and story.
Weâll explore storytelling within your work, helping you create art that emotionally connects, captures attention, and leaves a lasting impression - so your audience (and dream clients) instantly feel something when they see it.
By the end of this module, youâll see your creativity through an entirely new lens.
And trust me⊠youâre going to LOVE this one.
This is where the foundations begin.
Inside this module, weâll explore the core principles of Surface Pattern Design - from design principles, composition and colour theory to understanding the different types of pattern repeats and what makes a design truly work.
Youâll begin creating the building blocks for your very first pattern, designing elements that feel aligned with your unique artistic style.
This is where inspiration starts turning into action.
This is where your artwork starts coming to life in a whole new way.
Inside this module, Iâll teach you how to vectorise your artwork and create professional repeat patterns in Adobe Illustrator â giving you the skills to transform your hand-painted elements into scalable, versatile designs ready for products, licensing and beyond.
Weâll also explore colour palette creation, pattern variations and different repeat styles, helping you build designs that feel polished, intentional and uniquely yours.
This is often the module where it all starts to click.
This is where your hand-painted artwork gets the Photoshop magic treatment.
Inside this module, weâll cover scanning, refining and preparing your artwork in Adobe Photoshop - making sure your painted elements are polished and ready for pattern creation.
Iâll teach you three different ways to turn your artwork into repeat patterns in Photoshop, including my own signature repeat method that Iâve developed over years of working with hand-painted art.
If youâve ever thought Photoshop couldnât do this⊠prepare to see whatâs possible.
Creating beautiful artwork is one thing - presenting it professionally is another.
In this module, weâll explore how to design a cohesive collection, build and organise your pattern library, and create a body of work that is easy for clients, brands and buyers to navigate.
Iâll also take you behind the scenes of my own website and show you how Iâve built and structured my pattern library using Squarespace - giving you practical insights to help you create your own online home for your work.
This is where your art starts becoming visible.
This is where creativity meets commercial opportunity.
Inside this module, weâll explore the foundations of Art Licensing, including the difference between working with an agent and licensing your work independently.
Iâll walk you through the licensing frameworks I use with different clients, helping you understand how to structure deals, navigate terms, and confidently approach commercial opportunities.
Weâll also dive into pricing, licensing fees and the many different ways surface designers can create income through their artwork.
Because beautiful art deserves to be paid for beautifully.
Because protecting your artwork matters just as much as creating it.
Inside this module, weâll explore the foundations of copyright, intellectual property and trademark law within Australia - helping you better understand your rights as an artist and how to protect your work professionally.
Weâll also dive into contracts, licensing agreements and the legal essentials of working with clients, with insights from our specialist creative lawyer and the opportunity to access professionally written contract templates.
This is one of those modules that gives artists real clarity and confidence.
Creating beautiful work is one thing - getting it in front of the right people is another.
Inside this module, weâll get clear on who your ideal clients are, how to position your work for them, and how to confidently pitch your artwork to agents, brands and dream collaborators.
Iâll share my own outreach templates, email scripts and pitching strategies, along with the foundations of building an email list so you can grow an audience around your work over time.
Because visibility doesnât happen by accident.
Because creating beautiful work is one thing - learning how to share it is another.
Inside this module, Iâll show you how to build visibility around your art by showing up online in a way that feels authentic, natural and true to you.
Weâll explore social media, relationship-building, soulful selling and the power of creating genuine connection, along with the client experience strategies that help turn great work into long-term collaborations and word-of-mouth opportunities.
Because people donât just buy the art - they connect with the artist behind it.
Best-Selling Author, Self-Made Multi-Millionaire & Online Business Mentor
I am a Watercolour Artist and Surface Designer with a vibrant and passionate drive to paint, create and collaborate with amazing brands, helping bring their products to life!
I am a Mum of two energetic kids, and I work from my Noosa based studio where I help female-led brands to elevate their products with my signature boho meets coastal chic style. With a passion for helping artists + designers achieve their dreams, I am also a mindset mentor + design teacher ~ offering immersive, high-value courses (hello SPD) and insightful blog posts that allow others to build a sustainable creative career.
My work has now been featured in Collective Hub, Mama Disrupt, Real Living Magazine and Home Beautiful to name a few. I was recently named one of the top 100 Surface Designers in the 2020 Pattern Pulse Book, being sold at GOMA. I have designed patterns for 500+ brands including global companies such as Aldi, Provincial Living, Bare & Boho, Pillow Talk and Midori Bikinis, to local start up businesses such as Kind Coconuts, and Palm Noosa.
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Get straight to all the good parts and gain the tools to put everything into practice asap.
Everything is recorded so you can take each module at your own pace!
Undoubtedly the most important part of this entire course, I teach you
the techniques I use to overcome fears of unworthiness, comparisonitis and lack.
The biggest lesson I want you to take away is that your gifts are needed in this world.
When you grow, your business grows too.
Weâll find out your Human Design and provide you insights into your own unique Human Design.
Re-discover your own unique strengths and learn how you are designed to operate in this world.
This modality has changed my life and the way I operate my business. I want this for you too.
Iâll show you all the design tech of Adobe Photoshop & Adobe Illustrator.
Iâll touch on ALL styles. YOU DO NOT HAVE TO KNOW WATERCOLOUR!
Iâll teach you how to license your art, the ins and out of contracts,
what to charge and how to grow a personal brand and ATTRACT your dream clients!
Iâll show you the behind the scenes of my biz, which youâll only see here.
Weâll be chatting to successful surface designers, marketing experts and more!
These have been absolute faves of past students as SO much is gained from industry experts.
Connect with other like-minded creatives to support each other,
and learn from each other's experiences. Everyone is in different stages of their career.
This is the most nurturing group Iâve ever been a part of. No judgement lives in this space.
Feel supported and accountable all throughout your journey.
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In fact I donât think you know just how good you are, or how much value you packed into it! For a like minded creative your course offers the most beautiful insights, information and support. - Susan
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The Surface Pattern Design course has been everything I hoped and more, to say Cass overdelivers is an understatement. As a mother of two I have been able to consume the knowledge at a pace and time that has felt right for me without feeling like I was falling behind.
- Candice
Are you ready to dive into the magical world of digital design? Our beginner course on Adobe Photoshop and Adobe Illustrator is tailor-made just for you! Don't worry if you're new to these tools; we'll start from scratch and have you creating awesome artworks in no time!
In this hands-on course, we'll guide you through the fundamental tools and features of Adobe Photoshop and Adobe Illustrator, two of the most powerful and widely-used design software in the industry. No prior experience is required as we start from the basics and gradually build your confidence in using these powerful applications.
Once you know the basics, youâll be ready to dive into the world of pattern creation!
DIVE INTO THE ADOBE BEGINNER COURSE
You are a graphic designer wishing to diversify your business and skills and start offering pattern designs to your existing and new client base.Â
You are a painter or illustrator (by hand or digital) with a basic knowledge of design tech and a thirst to start expanding your creative career.
You are an artist with some basic knowledge of photoshop and illustrator, wishing to start collaborating with brands and seeing your artwork on their products.
You are already creating some basic patterns, but you're keen to see the inside workings of a successful surface design business to learn the how-to's of licensing your work.
You are naturally artistic, you already dabble in Photoshop and Illustrator and you really want to start a side-hustle selling your patterns online, or to clients.
You are tech-savvy and can pick up new software skills pretty easily.
You are patient and realise that surface design is a long term game, and that it takes dedication and motivation to see things through.
You understand that growing a successful creative business takes time, dedication, trial and error and continuous learning.
You have no knowledge of Photoshop and Illustrator. It's not impossible, however it will be a steep learning curve for you. (If you are super keen on the course, you may look at my beginners Adobe course prior to this course).
You are looking for a quick way to grow your creative business.
You do not have basic design skills and knowledge.
You do not have any painting or drawing skills.
You do not have the self-motivation to put the time and effort into learning new skills.
You do not have a can-do, positive attitude about yourself and your potential.Â
You find ways to get out of things #refunds and/or frequently self-sabotage your growth.
Simply join today to start your journey into Surface Design.
Choose to Pay in Full or select one of the payment plans available to you.
Exclusive access to our thriving, private SPD community for group support, resources and accountability PLUS myself and our team at your fingertips 24/7.
With the valuable learning and resources included in the course, support of the SPD community and FREE Student Directory listing, you will have all the support you need to begin growing a creative career that fits your lifestyle and creative vision!
Doing The Surface Pattern Design course was a turning point in my confidence to believe in myself that this was possible and I could achieve my goals and be able to start a career in the surface pattern design industry, even if I go at a slower pace.
What had initially seemed unachievable to me through sheer overwhelm, Cass broke down into simple, easy to follow steps for not only the technical and design aspects of the industry, but business and mindset too.
With real and consistent engagement, Cass was so giving and open with her knowledge and experience in the industry. Her enthusiasm was catching⊠pattern making quickly became addictive for me! Cass, I canât thank you enough!
- Liz
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Cass Deller's Surface Pattern Design course has changed my mindset, given me new confidence to be myself and share my work with the world! I am loving sharing my designs and journey. I have new pattern design skills, industry tips and tricks now. The behind the scenes look at Cass' personal journey and live Q & A's to connect with her and the group was so valuable and rewarding. I feel like part of a new community, where everyone has each other's back and there is a place for everyone's beautiful designs in the world. I feel ready to launch a print library in the coming month and start reaching out to dream clients and brands! I feel confident to price my work now at what feels good to me and not undersell myself (which I have always done in the past).
Thank you Cass! I look forward to the day/moment I sell my first pattern, collab with a brand or see it come to life on a product! I feel equip and ready and if I get stuck I know I can be real and seek help and support and keep on learning and improving because of this course.
- Brianna
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Cass has created a beautiful, soulful and informative course, packed with vital information for the aspiring artist and surface pattern designer. Cassâs relaxed teaching style creates a sense of calm making your learning journey both easy and enjoyable.
Cass generously shares her knowledge, experience and time saving techniques to help you become a better artist, designer and entrepreneur. I have really enjoyed this course and how Cass has empowered us, and inspired us to dig deep into our soul essence as creatives. Thank you Cass x
- Joanne
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I took this online course with Cass to acquire a bunch of new skills and so much valuable knowledge to get my artwork to the next level.
It definitely helped me to unlock my creativity, clearing away my limitations by learning the process of designing repeat patterns with drawings, watercolours or even doodles. So many new possibilities arose from it, itâs incredible.
Cass's way of teaching is very enjoyable, clear and fluid. It was so exciting to discover every week the new topic we would have to work on. She succeeded in making the contract & legal part captivating! I really appreciated her support throughout the course by taking the time to answer all of my questions and concerns.
Moreover, I discovered and connected with so many talented artists. The energy of the group was great all along and I am excited to follow each and everyone's creative journey.
Thank you very much Cass for this amazing journey I started with you.
- Elodie
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So SO happy I decided to sign up for the course. My design biz turned a new page! I initially signed up to learn how to correctly make repeat patterns and understand how the "art licensing world" actually works, but I feel like I got all of that and more. Iâm excited about âmakingâ again, Iâm creating art that makes me feel happy and Iâm taking more notice of everyday things (shapes, textures, birds, anything that I can make a pattern our of âșïž). I now have my pattern library ready to go, my procedures are all set up to take on custom commissions and Iâm confident when it comes to approaching potential new buyers.
Thanks so much Cass!
- Katrina
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I cannot recommend this course enough! It has taught me so much from an overall guide to creating a career in Surface Design, to all the details required to actually make that happen.
It is inspiring, informative, very modern and relevant to the current industry and packed full of useful education from Cass herself and then many perspectives including other experienced Surface Designers, educators, successful Instagram users, authors, past students, industry professionals, lawyers and much more. They all give a valuable collective insight into what is required to find your own unique and authentic style and how to then apply that to create a career that is sustainable and thoroughly enjoyable.
I now have the skills and the clarity on how to move forward with my career and bring my artwork to life through Surface Pattern Design.
- Sarah
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Cass' Surface Pattern Design course has really demystified so much for me. I have gone from an absolute beginner with a creative dream to be a pattern designer, to now having the confidence and basic know-how to establish a library of designs, register a business, set up a website and give it a shot!
This course included everything I needed to get equipped - starting with learning about positive mindset, then developing our practical technical skills, uncovering our style, gaining valuable industry knowledge from Cass and her network of guest speakers, touching on business and legals, then ending with a focus on marketing and promotions, this course gave me all the tools and confidence to start pursuing my design dream.
Cass Deller's positive energy, professional support and advice, generosity to share her experience and knowledge and just her 100% authentic encouragement to support the next generation of designers is priceless. Thank you Cass!
- Helen
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Learning about Surface Pattern Design from Cass has been really inspiring and motivating. Her knowledge from the technical side of creating patterns and prints, right through to the licensing and legal side of things, is impeccable and completely transparent - Cass shares so much knowledge and insight, her SPD course is packed with value. Having access to such a creative mastermind is invaluable, thank you Cass for being an endless source of inspiration!!
- Samone
Get started today before this once in a lifetime opportunity expires.
