DIVERSIFY YOUR CREATIVE BUSINESS
WITH SURFACE DESIGN AND ART LICENSING
TO BUILD A LIFESTYLE BRAND
THAT HAS YOU COLLABORATING WITH YOUR DREAM CLIENTS
AND MAKING MORE $ IN YOUR BIZ
THIS COURSE IS PERFECT FOR YOU IF...
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You are a painter or illustrator (by hand or digital) with a thirst to start selling your designs as pattern repeats.
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You are an artist with some basic knowledge of photoshop and illustrator, wishing to start collaborating with brands and seeing your artwork on their products.
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You are a graphic designer wishing to diversify your business and skills and start offering pattern designs to your existing and new client base.
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You are an artist wishing to start licensing your work as print and pattern designs, either self-licensing as a freelancer, or wishing to work with a licensing agent.
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You are already creating some basic patterns, but you're keen to see the inside workings of a surface design business to learn the how-to's and how to license in Australia.
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You are naturally artistic, you already dabble in Photoshop and Illustrator and you really want to start a side-hustle selling your patterns online, or to clients.
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You are tech-savvy and can pick up new software skills pretty easily.
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You are patient and realise that surface design is a long term game, and that it takes dedication and motivation to see things through.
THIS MAY NOT BE FOR YOU IF...
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You have no knowledge of Photoshop and Illustrator. It's not impossible, however it will be a steep learning curve for you. (If you are super keen on the course, you may look at a beginners photoshop course prior to The Licensed Artist).
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You do not have any creative / artistic experience in painting or drawing.
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You do not have the self-motivation to put the time and effort into learning new skills.You do not have a can-do, positive attitude about yourself and your potential.
HI, I'M CASS DELLER!
Originating in Brisbane, I began my freelance design practice from my love of modern design, abstract watercolour illustration and hand lettering. The Cass Deller Design Studio was established in 2013 and has now found its' home on the beautiful Sunshine Coast, Queensland, a special place where I am forever drawn to from years of family holidays. My signature coastal vibe is inspired by my tropical surroundings, hot summer days, and the Queensland beach lifestyle.
My freelance career began in the Wedding Industry as I had a passion for crafting beautiful, bespoke watercolour wedding stationery. Alongside wedding stationery I offered unique branding solutions which featured my own hand lettering styles. As my passion for painting grew, I weaved my watercolour work into the majority of my projects which led me to the discovery of surface design. As a self taught artist and trained graphic designer, I used all the skills I had to gradually find my style and work with incredible brands to create unique print designs for their products. To say I've found my dream career is an understatement.
My work has now been featured in Collective Hub, Mama Disrupt, Real Living Magazine and Home Beautiful to name a few. I was recently named one of the top 100 Surface Designers in the 2020 Pattern Pulse Book, now sold at GOMA. I fundamentally believe that my down to earth, real personality is what sets me apart, as I wholeheartedly connect with each brand I work with. From global companies such as Provincial Living, Pillow Talk and Midori Bikinis, to local start up businesses such as Kind Coconuts, I cherish every single relationship I have and couldn't do it without my small team of talented designers.
It is your uniqueness that will enable your business to succeed!
Introducing The Licensed Artist...
6 WEEKS OF TRAINING
WITH A LIVE Q&A EACH WEEK
Let’s smash this out together.
I don’t want to waste your time with fluff.
I want to get straight to all the good parts
and give you the tools to put everything into practice asap.
Everything is recorded so you can take each week at your own pace!
We’ll have a live Q&A at the end of each week, which will be recorded.
LEARN SURFACE DESIGN, LICENSING + MARKETING
I’ll show you all the design tech of photoshop and illustrator.
I’ll touch on multiple illustration styles. YOU DO NOT HAVE TO KNOW WATERCOLOUR!
As well as how to license your art, the ins and out of contracts,
what to charge and how to APPROACH AND ATTRACT your dream clients.
I’ll show you the behind the scenes of my biz.
1:1 MENTORING CALL WITH ME
I want to know you, where you’ve been and your dreams for the future.
I want to tailor the content, with your business in mind.
INCREDIBLE GUEST EXPERTS
We’ll be chatting to a legal expert, and get the inside knowledge from a retail buyer.
We’ll have a few surprise experts in there for you too!
EXCLUSIVE COMMUNITY FOR SUPPORT
Chat with myself and other designers to support each other,
and learn from each others experiences.
WEBSITE & PORTFOLIO REVIEW
Have your website AND portfolio of designs reviewed personally by me (Cass),
with written feedback to ensure that you are well on your way to booking clients & licensing your art.
NEXT COURSE INTAKE: FEB 2022
ENROLMENTS + EARLY BIRD OFFER OPEN: TBC
Early bird will be open for 48 hours with a heavily discounted price.
LIFETIME ACCESS
In case you need to re-visit at anytime.
Testimonials
What Sarah said...
I’m so excited to be getting back to creating, and I feel like your guidance has given me a much sharper focus on what I’m doing and that I’m not alone. I can’t tell you how valuable that has been for me, like changing a huge mindset I’ve had for a long time. That I too can do this, it doesn’t have to be too hard and like you said at the beginning ‘this is so doable’. Honestly this feels like a massive turning point. So I am completely grateful for you and your time.
What Sam said...
I’m so grateful, honestly to think that on the first phone call I wasn’t even sure what I wanted the business to be, to feeling SOOO clear and pumped and excited now, is worlds apart!! Thank you for sharing so much. Seeing the inside of how your business works has really made me see and know and feel that I can do this too!
Modules
The 6 Week Breakdown
SPECIAL BONUS #1
Each and every beautiful soul who joins me on this experience will have a 1:1 30 minute mentoring phone call with me prior to starting the course.
WEEK ONE
MODULE 1 WILL BE FOCUSED ON MINDSET, HD & GOAL SETTING
Upgrading your mindset and unblocking your limiting beliefs
Powerful Visualisation Techniques
Human Design (Guest Expert & Readings)
Overview / Inside my business and how it looks currently
The levels of successful creative business & building a road map
Your Goals and Aspirations for 2021 and beyond
Live Q&A
WEEK TWO
MODULE 2 IS A BIG WEEK! WE DIVE DEEP INTO THE TECH SIDE OF SURFACE PATTERN DESIGN
What is Surface Pattern Design
The different types of pattern repeat
Scanning and perfecting watercolours in Photoshop
How to create a repeat pattern in Photoshop
Separating colours in Photoshop
How to create mockups in Photoshop
How to create repeat patterns in Illustrator
Talking all about Colour
Live Q&A
WEEK THREE
MODULE 3 IS ALL ABOUT ART LICENSING
What is Art Licensing
The difference between having an Agent & being Self-Licensed
How you can get paid as a surface designer
What are brands looking for in an artist?
What to charge & how to raise your prices
Copyright, IP & Trademarking
Guest Expert
Live Q&A
WEEK FOUR
IN MODULE 4 WE WILL TALK ABOUT CRAFTING YOUR STYLE + BUILDING DESIGN COLLECTIONS
Crafting your Signature Style & Personal Brand
Trend Setting & Trend Following
Fundamentals of a successful Collection
Creating Moodboards for your collection
Building & Organising your Library of work
Designing Custom Work vs creating a Library of Prints
Guest Expert
Live Q&A
WEEK FIVE
IN MODULE 5 WE DIVE DEEP INTO PLANNING & STRATEGY
Getting clear on your ideal client and how to attract them
Pitching to Agents (I'll give you my template)
Pitching to your dream clients (& email scripts)
Attracting Clients through your Launch Process
Building an Email List (I'll give you my templates and guides)
Planning out your next 12 months
Live Q&A
WEEK SIX
IN MODULE 6 WE BRING IT ALL TOGETHER WITH MARKETING YOUR BRILLIANCE
Being yourself and putting yourself out there
Building genuine relationships
Selling with soul (no ickiness)
Creating an incredible client process
Utilising Instagram & Pinterest
Some insider tips
Live Q&A
SPECIAL BONUS #2
In week 7 & 8 (at the end of the course) I will be reviewing each and every one of your websites and artwork/patterns. If it’s not complete, that’s all good, just let me know when it’s done and I’ll give you my opinion to help you improve and ensure you are moving in the right direction! No more excuses! xo
Seriously guys, I am beyond excited to speed up your creative entrepreneur journey! and leave you with so much informed knowledge that I have learnt over the years.
2021 is your time for clarity, growth and intention - let’s do this!
Plus you'll have access to...
GUEST INDUSTRY EXPERTS
We've carefully hand selected incredible guest speakers who can talk to the exact topics that we cover. From experienced buyers to legal experts, you'll walk away with so much clarity.
WEEKLY LIVE Q&A
Join us as we come together and I answer your exact questions there and then. We'll go as long as we need to to ensure all questions are answered.
FACEBOOK COMMUNITY
Come together with the other students from the course and form a community of like minded creatives. Share your questions, struggles and wins together.
